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THE PASSIVE REBEL

The Anti-Branding Workshop

Digital Product Kit

Unapologetic Club

THE PASSIVE REBEL

The Anti-Branding Workshop

Digital Product Kit

Unapologetic Club

Folder: Anti-Branding

The Anti-Branding Workshop

Digital Product Kit

Unapologetic Club

THE PASSIVE REBEL

support@thepassiverebel.com

And killer branding is the gateway drug to being visible.

Five years ago I had the most basic (lame) branding. Could easily be described as boho + cute. And while there’s actually nothing wrong with boho or cuteness, it just wasn’t me

📣📣📣Calling all copywriters, creatives, web designers and the like.
 Lorem Ipusm should officially be put out to pasture. There’s a new placeholder in town.

Here name is ChatGPT + Any fucking weird thing you can think of.

Personally, for m

Without fail, any time I’d sit down to journal, typically as part of some “healing” process I was working through, I’d sit there staring at a blank page. Literally nothing would come up. Zip, zero, zilch.

I tried journal prom

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Anti-branding isn’t some new trend I just made up (although the haters on my (well performing) Facebook ads like to fight me like I did).

It’s also not about throwing strategy out the window or being difficult just for the sake of it.

Never have I ever wanted to do things the way they’ve always been done.
 That’s why, when I was circling the idea of opening my calendar to working with clients more directly, I knew that I had to do this in my own way.
 I also knew that

As humans, we understand the world through stories, and brands that represent archetypal stories are easier to remember, love, and share.

The strongest brands don't just tell their own story, they position themselves as part of their customer's stor

Or shall I say, the danger zone?

You know that old saying… “nothing good ever happens after midnight”?  
Well, the same can be said for comfort zone. Absolutely nothing good happens there.

It’s literally the worst place

I will admit… I do love me a good vanity metric

It’s like a drug, and well, not all drugs are good

So while those little hits of dopamine are a nice fix, they aren’t nearly as good as when you get deep.

Deep in your work, in yo

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TERMS & SERVICES

kinda social. kinda awkward.