ANTI-BRAND LAB

because iconic brands don’t follow best practices.

They start new conversations.

Let’s be honest.

You don’t have a brand problem.

You have a visibility, voice, & vibe problem.

The Anti-Brand Lab will help you fix that.

This is a self-led experience, but you’re not doing it alone.

The AntiBrand Lab is a 12-week creative immersion where you bring the project, and I bring the expertise.

You’re in the driver’s seat, doing the work, making the decisions, and building your brand.

I’m here as your strategic consultant: guiding, advising, and offering expert feedback every step of the way.

Think of me as your +One, not your coach, and not your creative team. I won’t do the work for you, but I’ll make sure what you do is aligned, sharp, and built to stand out.

This model is designed for independent creatives and business owners who want high-level support without being spoonfed. You bring the vision, I help sharpen it and make sure it lands exactly as you intend.

This isn’t about building hype. It’s about building a brand that’s aligned, magnetic, and unmistakably yours.

Book your Alignment Call, and let’s turn your brand into a cult classic.

STOP FOLLOWING THE MARKETING RULE BOOK

✱

STOP FOLLOWING THE MARKETING RULE BOOK ✱

HEAR THE REBELS ROAR:

“Working with you has been more than just images and words. I feel the genuine care and love that you have not just for the work you do but the humans you are helping.

You approach is unique. The way you connect to a person and grasp exactly who they are then design branding that tells the story of who that person is , that’s magical af. You really get the person in front of you and that’s why you hooked a neurodivergent like myself!”

— LEAH WATSON

“Jess goes above and beyond. it’s a co-creation with someone who genuinely gives a shit. She made my brand feel alive and cohesive, and I finally feel proud of how everything looks and feels.

Her style is pure magic, refined, unique, bold, and deeply intuitive. Jess isn’t just talented, she’s thoughtful, co-creative, and honest in the best way. She doesn’t tiptoe but also doesn’t bulldoze. It’s the perfect mix of guidance and collaboration. Her customer experience is next-level. She gets branding, she gets copy, she gets the emotional journey behind a business, and she delivers it all with heart and precision.”

— HOLLIE WILD

WHat’s included:

This is not a course or coaching.

The Lab is perfect for rebellious entrepreneurs who already have the vision but need strategy, accountability, and creative direction from someone who gets it (and kills it in the design department).

What’s Included:

  • ✦ 12 Weeks of Strategic Partnership: You get Jess as your creative consultant, brand consigliere, and no-BS strategist.

  • ✦ Weekly Office Hours: Book up to 60 minutes each week or as needed for strategy, design review, copy feedback, creative direction, or clarity. These are live 1:1 working sessions, not generic-ass “check-ins.”

  • ✦ Ongoing Access Between Calls: Email access for questions, decisions, and momentum Tuesday - Thursday, during business pst hours. You’ll literally never feel like you’re alone in this.

  • ✦ Custom Action Plan: We’ll start with an in-depth strategy call to outline your goals and create a roadmap. Whether you’re building your brand visuals, want to learn how to create scroll-stopping graphics in Canva, writing your sales funnel, or plotting your killer product suite, we’ll clarify exactly where to start and adjust week by week.

  • ✦ Flexible Format: You’re a grown up, so you work at your pace. I’m here to help you, not force you to do homework. We match the effort you put in.

  • ✦ Affordable Commitment: $300/week, 12-week minimum commitment. Billed weekly with the option to move to week to week membership after the initial 12-week commitment. Please do not book if you are not ready to move forward and secure your spot on the call. This isn’t a decision-making call, it’s a “we jive, LFG call”.

FAQs

  • This is a real conversation. not a sales pitch. We’ll talk through what you’re working on, what’s not working, and what guidance you need from Jess.

    Come prepared to make a decision.

    If we both agree it’s a go, you’ll lock in your spot with your first payment ($300 USD) and secure your start date before the call ends.

    Please don’t book this call if you’re still “just thinking about it”.

    This is for serious, intentional entrepreneurs who are ready to commit and move forward.

  • Anything tied to your brand, business, or visibility. That might be refining your identity, building a signature offer, planning a rebrand, launching a program or digital product, or tightening your messaging. If it lives under your brand, it belongs in the Lab.

  • Nope. This is a self-led experience with expert support. You’ll be doing the work, I’m here as your +One: offering strategy, structure, and real-time feedback to make sure what you’re building is aligned, sharp, and built to stand out.

  • Not at all. The Lab is ideal for both new and established entrepreneurs. Whether you’re evolving your brand, launching a new direction, or feeling disconnected from what you’ve built, this is your place to recalibrate and reemerge with clarity.

  • Live access to me through weekly Office Hours, structured guidance on your specific project, and 1:1 feedback when you need it. You’ll always know your next move or have someone talk you through hurdles you’re facing.

  • This isn’t theory. And it’s not me telling you what to do in broad strokes. We work in real time on your actual project, refining, editing, and clarifying as you go. You’re not consuming content. You’re building something real with expert support.

  • This is a momentum container, not a pressure cooker. You’ll move at your own pace, but staying engaged is key. I’m not here to micromanage, but I am here to make sure you don’t stay stuck.

  • Possibly. The Lab is often just the beginning. If we’re a good fit, we’ll talk about what extended support looks like, whether that’s continuing together or moving into a new, more exclusive and private container.

Our Raving Fans…