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THE PASSIVE REBEL

Anti-Brand Workshop

Digital Product Kit

THE PASSIVE REBEL

Anti-Brand Workshop

Digital Product Kit

Folder: Anti-Branding

Anti-Brand Workshop

Digital Product Kit

JESS | THE PASSIVE REBEL

Disruptive Brands & Business Strategy

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THE PASSIVE REBEL

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92 days into my new business and I’ve already had…

🩸 A thief steal my entire product & sell it as his own
🍦 A “harmless” post go viral and invite an army of spam bots
💰 A six-figure quarter and…
🧠 A front row

More isn’t better.

It’s just… more.

And most of the time, it’s just distraction dressed up as ambition.

If you’re trying to do all the things, you’re not doing anything well and the only thing you’re rea

Traditional programs?
Dead. Boring. Over-engineered.

Business is a tricky B, and because she’s so suss, the way we support entrepreneurs has to be just as flexible.

My own journey has been anything but linear. I’ve hired experts. Hired

View fullsize

First, Save this post for later. You’re going to need to come back to it often.

———

The perfectionist in you wants to tackle all.the.things.

But the entrepreneur in you should be asking a different question entirely:

&l

sick of feeling lost in the vast sea of the online space?

I’m going DEEEPPPP into the number one way to stand out online.

Comment “Substack” and I’ll send you the link.

This one is 🥶🥶🥶
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#substack #substackwrit

Q: How do you develop your sense of taste?
A: You train it.

Taste isn’t magic.

It’s not something you’re born with.

It’s something you build by paying attention, curating what moves you, and learning to make clear decision

It’s cozy, sure. Predictable, even.

But it’s also where you’re slowly dying inside.

It’s where you rewrite the same to-do list and convince yourself that “thinking about it” is the same as doing something.

And I

Lukewarm content attracts lukewarm results

Don’t be lukewarm

Be an ice bath

In Chicago

Outside, in mid-jan

Or, a hot spring in the middle of summer

The point is, the middle lane is empty
 Choose a side

Here are 4 ways to intentionally po

kinda social.

kinda awkward.

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