ANTI-SOCIAL™ is the step-by-step, paid-traffic and low-ticket funnel system that helps you quit the guessing games, test ideas in the real market filled with real human buyers, and build a daily lead engine that does not care if you posted on social today.
No massive following required. No dancing on Reels. No praying the algorithm picks you today.
This is the exact system we built to go from zero to six figures in 93 days, without a big audience, without going viral, and without being on social 24/7.
EIGHT
Phase implementation sprint designed for fast action
ONE
Low-ticket Lazy System is all you need
DAILY
Lead flow from ads
LET’S BE HONEST, MOST OF US ARE TIRED.
You get an idea and immediately your brain starts to conjure up a big, beautiful offer and all the ways you can stuff it for maximum value (and dollars).
You spend weeks naming it, branding it, and perfecting it like you’re launching the online program version of Netflix.
And, after months of building it, when it’s finally ready, you post about it on Instagram and hope the algorithm feels generous.
Pretty soon you’re six months deep into "being consistent", with barely any sales and running yourself into the ground, again.
And when you’re being really honest with yourself, your strategy is starting to feel a lot like the corn maze in the Shining.
Because most online businesses are built backwards.
BTW, WHERE TF IS JOHNNY?
All that work and you still don't have a predictable way to get leads in the door and sell your big, beautiful thing.
Enter stage left, post-launch-depression
I know this because I’ve been there.
It's exhausting, and it's not a business, it's a lottery ticket.
But here’s what I’ve learned over the years of doing this whole “online thing”.
❌ You don’t have a content problem.
❌ You don’t have a branding problem.
❌ You probably don’t even have a course problem.
🤦♀️ You have a LEAD FLOW problem.
But what if you could
skip all that grind?
👉 What if you had a simple idea for an offer that strangers actually want to buy?
👉 What if you could test that offer in the real buyers market, not just with your Insta friends?
👉 What if you woke up every morning to new sales notifications, even on the days you didn't post?
👉 What if you were one of those people that can say “I was on vacation last week and still grew my impact (and bank account).”
👉 And what if the system that generated those sales and feelings also told you exactly what to build next?
That's not a fantasy.
That's Anti-Social™
Not skip the work, just skip the part where you’re rawdogging Reels and convincing yourself the next one will be “the one.”
Your own personal
A.N.T.I. system.
Inside I’m going to show you how to build a low-ticket, self liquidating funnel running on lazy Meta ads, and built on the foundation of buyer psychology so you can drive daily leads that grow your socials, email list, and bottom line,
without the dog and pony show they call social media.
- Buyer psychology & Attention science
- Micro-problem solving
- Anti-perfect sales page strategy that works on cold traffic
- “Lazy™” Funnel Design & tech strategy
- Ad creatives that actually stop the scroll
- Complete Meta campaign setup
- Which 2 metrics are the only ones you need to care about until you’re ready to scale.
Here’s what you’ll learn:
Anti-Social is a step-by-step, implementation-based program.
Not a course to (maybe) binge and never do anything with 🤮.
You're implementing this as you go, phase by phase, and by the end, you'll have a live system and a real skill set that can generate real data and real buyers.
HERE’S WHAT YOU MAY ALREADY KNOW ABOUT US.
You’ve been watching. Maybe you follow us on Instagram, maybe you read the Substack, maybe one of our ads kept showing up and you finally clicked.
Either way, you’re here because something about what we’re doing caught your attention.
So here’s the short version of what happened:
Either way, you’re here because something about what we’re doing caught your attention.
So here’s the short version of what happened:
We went from $0 to $100K in 93 days.
📱 Not with a massive audience (we started with 8 ppl on our IG).
🙄 Not with a viral moment (virality isn’t a strategy).
🥂 Not with a super polished, slick sales page promising cupcakes & champagne.
👉 We did it with a low-ticket offer, Meta ads, and a system built on cold buyer psychology, not hustle culture.
🙄 Not with a viral moment (virality isn’t a strategy).
🥂 Not with a super polished, slick sales page promising cupcakes & champagne.
👉 We did it with a low-ticket offer, Meta ads, and a system built on cold buyer psychology, not hustle culture.
We solved a specific micro-problem, put it in front of cold strangers using paid traffic, and let the data tell us what to do next.
No team. No agency. No fancy complicated software.
Just a clear offer, lazy ads, and a willingness to test, learn, and iterate on the fly.
No team. No agency. No fancy complicated software.
Just a clear offer, lazy ads, and a willingness to test, learn, and iterate on the fly.
And the internet can’t shut up about it.
despite being asked
constantly about my strategy.
I WAITED almost a year to bring you Anti-Social,
Becuase I wanted to be sure this wasn’t a fluke and it needed time to bake.
But I’ve had consistent daily sales long enough to know this works, and we want you to have this too.
This is how Anti-Social™ was born. Every phase. Every decision. Every lesson we learned along the way, is packaged into something you can actually follow and implement. Even if you’re new around here.
No lip 💋 filler
No 💉 botox
No fake ass 🍑 promises
I’ll never bullshit you or promise you “instant six-figure funnel” magic.
🖕This is not a get-rich-quick program.
❤️ This is a get-your-life-back program.
No lip 💋 filler
No 💉 botox
No fake ass 🍑 promises
I’ll never bullshit you or promise you “instant six-figure funnel” magic.
🖕This is not a get-rich-quick program.
❤️ This is a get-your-life-back program.
Here’s how this goes down:
Phase 0: Orientation & Founder's Mindset: How to think before you build. We reset your relationship with testing, data, and speed so you don't spiral the first time something doesn't convert. I’m sharing our own personal journey from $0-$100K (+ receipts) so you can see exactly how this all unfolds.
Phase 1: Knowing the Brass Tacks: We’re solving micro-problems for cold traffic, and learning how the economics of low-ticket offers actually work. You’ll understand how buyer psychology makes a stranger say yes to a $37 solution from someone they've never heard of. This is the foundation everything else is built on.
Phase 2: How to Win in the Attention Economy: You’ll meet the brain's Bouncer, and how to use polarization and friction to make your offer the thing they can't scroll past. This phase changes how you think about marketing forever.
Phase 3: Anti-Branding Your Test Idea: We cover why perfect isn’t the goal, and how a minimal viable brand, a clear enemy, and a polarizing angle, when priced to sell, will turn doom scrollers into warm leads — without turning this into a 6 week identity crisis.
Phase 4: The Anti-Perfect Sales Page: We position for cold traffic and turn dial in hooks, frameworks, visual storytelling, and copy so you can build a sales page that’s made for and built by a real human.
Phase 5: Build Your Lazy Funnel™: Without turning you into a complete nerd, we get you tech-curious, get your funnel built and set up your Meta Business Manager and pixel so you can take (and track) that money, honey.
Phase 6: Create Your Lazy Ads™: Commercials are made for TV. I’ll walk you through how to create scroll-stopping ads that look native to the feed, write ad copy that meets the buyer where they are, and all without becoming a professional linked in "media buyer."
Phase 7: Build & Launch Your Lazy Campaign: The climax of sorts. I’m holding your hand through the entire Meta campaign set up. I’ll show you what buttons to push, what levers to pull, and which dials you can ignore until you’re ready to scale.
Phase 8: Reading Data & Making Decisions: You’ll learn which numbers care about, and which are just noise. We let the data tell us “what’s next” without letting your ego run the show. You’ll finally fully grasp why we’re not actually running ads, we’re buying data. No sunk-cost spiral. No "I guess I suck." Just simple, obcious next steps.
I probably don’t need to tell you this, but the “experts” want you stuck so you keep buying.
I want you to have options. Freedom. Daily cha-chings on your phone. “OOO” on by default, and your socials mostly automated so you can Netflix and chill, or do whatever it is you do for funsies.
Because here’s what my little “lazy” system taught me after 7000+ students & muti-six figures in less than a year became my reality….
Once you have daily leads, you have so many options. you don’t need another 80 step course that you’ll never finish to tell you what to do next.
Instead…
💪 You get to decide what to build, and when.
💪 You get to choose how often you want to post on social (if at all).
💪 You get to build a business that runs on your terms and your timeline
Those daily leads become the foundation of everything else you build and sell and are the only real way to “make money in your sleep”.
💪 You get to decide what to build, and when.
💪 You get to choose how often you want to post on social (if at all).
💪 You get to build a business that runs on your terms and your timeline
Those daily leads become the foundation of everything else you build and sell and are the only real way to “make money in your sleep”.
And just to make sure we’re #samepage :
Once you know how to build and run this system, the game changes.
You stop treating every new idea like a make-or-break moment.
It’s not “this has to work or I’m a failure.”
It’s “this is test number three. Let’s see what happens.”
You stop trying to “earn” attention by bleeding out on the timeline.
You build distribution.
You know how to get eyes on something without having to be loud all the time.
You stop outsourcing your confidence to the algorithm.
Your confidence comes from signal.
From seeing people click.
From watching them buy.
From knowing what to tweak.
And if something flops?
You don’t spiral.
You log it.
You pull the plug and spin up the next test.
Most people call that failure.
Around here, we call it product testing and momentum.
I’m not here to convince you to “buy my shit”. This isn’t snake oil and it only works if you do the work and give yourself enough time (and grace) to let it cook.
But if what you’re doing isn’t currently working, might I suggest you become Anti-Social.
You stop treating every new idea like a make-or-break moment.
It’s not “this has to work or I’m a failure.”
It’s “this is test number three. Let’s see what happens.”
You stop trying to “earn” attention by bleeding out on the timeline.
You build distribution.
You know how to get eyes on something without having to be loud all the time.
You stop outsourcing your confidence to the algorithm.
Your confidence comes from signal.
From seeing people click.
From watching them buy.
From knowing what to tweak.
And if something flops?
You don’t spiral.
You log it.
You pull the plug and spin up the next test.
Most people call that failure.
Around here, we call it product testing and momentum.
I’m not here to convince you to “buy my shit”. This isn’t snake oil and it only works if you do the work and give yourself enough time (and grace) to let it cook.
But if what you’re doing isn’t currently working, might I suggest you become Anti-Social.
THIS IS FOR YOU IF:
🏴☠️ You sell (or want to sell) digital products or services online
🏴☠️ You’re tired of posting content and hoping the algorithm rewards you
🏴☠️ You want daily leads, not just likes, saves, and rando comments from some dude named Jeff
🏴☠️ You are willing to put real but reasonable money on the line to buy data, not just vibes
🏴☠️ You can move fast, ship version one, and treat testing like data collection, not a referendum on your talent
🏴☠️ You’re done building backwards and ready to start small, prove demand, and then scale
🏴☠️ You’re tired of posting content and hoping the algorithm rewards you
🏴☠️ You want daily leads, not just likes, saves, and rando comments from some dude named Jeff
🏴☠️ You are willing to put real but reasonable money on the line to buy data, not just vibes
🏴☠️ You can move fast, ship version one, and treat testing like data collection, not a referendum on your talent
🏴☠️ You’re done building backwards and ready to start small, prove demand, and then scale
❌ You want a get-rich-quick scheme
❌ You already have a system that generates daily leads
❌ You’re not willing to spend money on ads to test your offer
❌ You’re looking for a $5/day ad strategy
❌ You’re not willing to put in the work to learn these necessary business skills and prefer to outsource your business
❌ You think success means launching and letting your emotions get a vote as to what’s next.
❌ You can’t let go of perfectionism & trust yourself to do things differently
❌ You’re into trading your time for $
❌ You already have a system that generates daily leads
❌ You’re not willing to spend money on ads to test your offer
❌ You’re looking for a $5/day ad strategy
❌ You’re not willing to put in the work to learn these necessary business skills and prefer to outsource your business
❌ You think success means launching and letting your emotions get a vote as to what’s next.
❌ You can’t let go of perfectionism & trust yourself to do things differently
❌ You’re into trading your time for $
THIS IS not FOR YOU IF:
Here’s what’s waiting for you:
- An 8-phase DIY build sprint with clear milestones and implementation checklists — not a course you binge, a system you build.
- Short, no-BS trainings + your Anti-Social Playbook — the master working document that teaches you exactly how to build and implement every piece, phase by phase. By Phase 4, you'll never stare at a blank screen again.
- 8 resource playbooks that layer in deeper learnings on everything from buyer psychology to Meta's algorithm — so you're never stuck rewatching videos trying to remember which lesson had "that one thing."
- The Founder's Dashboard template for tracking spend, leads, and key metrics without spreadsheet hell. One doc. Real numbers. No guesswork.
- 24/7 AI Field Support — custom-built tools designed specifically to work inside Claude's Projects feature. It's like having experts in micro-problem solving, funnels, and Meta advertising available anytime you log on.
- A look behind our curtain — our actual funnel, our real numbers, what worked, what didn't, and what to watch out for. Not theory. Receipts.
- Ongoing access to all assets and replays so you can run the sprint again every time you have a new idea to test.
- A few easter eggs along the way. We built our entire business around the idea of unreasonable hospitality — and this program is no exception.
- Ongoing access to all assets and replays
- A few easter eggs along the way.
- An 8-phase DIY build sprint with clear milestones and implementation checklists —
- Short, no-BS trainings + your Anti-Social Playbook —
- 8 resource playbooks
- The Founder's Dashboard template for tracking spend, leads, and key metrics
- 24/7 AI Field Support —
- A look behind our curtain —
RIDDLE ME THIS
How many followers do you need to make a full-time income online?
Fewer than you think.
Definitely fewer than your ex's 😎
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